Digital marketing is an umbrella term that includes search engine optimisation, web design, social media, email advertising and more. This can be overwhelming and confusing for small business owners who are simply looking to attract more traffic and visitors to their website. Small businesses are typically so busy managing operations that they lack the time to investigate which digital marketing UK strategy works the best for their business.
Local or small businesses can take a look below to find out the digital marketing strategies that they need to adopt right away to attain success online.
# Mobile-responsive website
Digital marketing primarily deals with driving traffic to a website, but rising number of mobile users means that browser-based websites will no longer work. A responsive website design is the need of the hour as these websites are easy to navigate on mobile devices and are capable of adapting to any screen size. Moreover, Google has rolled out its mobile-first index and is giving more preference to websites that are responsive to the needs of mobile users. Businesses that do not want to be pushed on the second or third page on SERPs need to get their website compatible with mobile devices.
# Use of social media
Social media networking websites are fantastic platforms that businesses can make use of to promote their brand, products or services. However, when advertising on social media, businesses need to first understand the customer base. Social media is best used for creating a voice for a brand or as a medium to connect and interact with the audience. Social media users are generally looking to find information and through the use of images, videos and well-crafted content businesses can keep them engaged.
# Email marketing
Email marketing is not completely dead and for many local businesses, this is one of the most economical ways to communicate with their customers. Businesses use email marketing tactics to send event information, specials, discounts or such other information about deals and offers to their consumers.
# Information-rich website
Businesses must make sure that their website contains all the essential information that will provide value to the website visitors. Even Google has made changes to its algorithm to allow websites offering valuable information to the web users rank higher than others.
Today, digital marketing gives a lot of emphasis on user experience. Businesses who do not have a responsive website or are not offering enough information to their prospective users need to step up their game. Intelligent use of email and social media marketing can help small businesses drive traffic and boost sales. For the best results, a lot of local businesses are partnering with digital marketing agencies.