Marketing is an essential part of any business’ budget and vital for growing your revenues. Contrary to popular belief, advertising your goods and services don’t have to cost an arm and a leg. Advertising in terms of a fully fledged marketing strategy is best left to the pros, but there are a few things you can do yourself to help advertise yourself without incurring the costs of agency fees.
They saw the sign
One of the simplest ways to get eyes on your brand is to simply put up a sign or banner. If your business premises is in a high traffic area, just putting up a few banners could help raise your brand awareness. Banners and display signs can be a valuable tool that doesn’t need to cost a lot of money, especially if you find the right provider like SK Displays. If you don’t have a high traffic area near your business premises, approach your local mall, gas station or grocery store about placing a few banners at their entrances. There is often a nominal cost involved, but remember to allocated yourself a prominent space and to display on days and at times that are the busiest for that space.
Stick close to home
Another effective, but inexpensive way to advertise your business is to reach out to local community newsletters. It’s one if the main ways residents keep track of what’s happening in their area and most are keen to use to platform to promote local businesses. If your area doesn’t have a community newsletter, chances are one of the other businesses in the area does. Do a bit of research to find out which businesses send newsletter and a approach them about a mention. If the business offers a complementary service or product, even better.
Google my business
An effective search engine optimisation strategy can be a costly, and long process. It’s best thought of as a long term investment in getting your website to the top of the Google rankings. Once you’re there, it’s another matter of maintaining that position and all of this requires costly hours in agency fees. You can still get your business featured on Google search results by signing up with Google My Business. This is especially helpful for location based searches, where users are looking for a service or product in a particular area. Verifying your business on this platform is free and will also help potential clients and customers find you more easily.
Sometimes the old school approach still works and should not be dismissed as outdated in today’s digital world. There is definitely something to be said for handing out flyers. We are all constantly bombarded with messages online and a digital ad can easily get lost in the barrage. There is definitely still merit in placing a piece of paper in someone’s hand. While most people won’t save the flyer and keep it on file for future use, the vast majority of them will a very least glance over the details and store your brand in their memory if there is no immediate need for your services or product. It’s a simple strategy that works particularly well for business to consumer model enterprises.