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How caterers can remain innovative

How caterers can remain innovative

A reassuring 50 per cent of caterers are optimistic about the coming year in terms of their business, according to a recent survey. In addition, a further 22 per cent said they were “slightly positive” about the coming year. This is good news for the catering industry, especially considering that many businesses are reporting concerns about the economy and the effect of Brexit. Just 0.5 per cent of caterers surveyed described themselves as being “very negative” when it came to their feelings about the coming year.

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The importance of standing out

With so many small independent catering firms springing up each year and an increasing number of individuals offering small-scale catering services, it is more important than ever for businesses to stand out from the crowd. A major shift in recent years has taken place in the way special diets and preferences are catered to. Veganism in particular has enjoyed phenomenal growth in popularity and looks set to continue to attract more Brits. As the Telegraph reports, the number of vegans in the UK has increased by a staggering 360 per cent in 10 years.

In the recent past, even vegetarians could expect a single option from caterers and often had to make do with eating sides and accompaniments at catered buffets rather than being served a well-thought out and balanced dish. Increasing consumer awareness about food and nutrition and a demand for better quality ingredients and more choice has meant caterers must offer a varied and high-quality offering for all diets or risk being left behind.

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Gluten-free is another important diet that has grown in popularity, with many caterers now offering a wide selection of dishes for those who avoid gluten, whether it’s for medical or other reasons.

Set your standards high

With hygiene ratings freely available online, it’s vital you maintain a per cent hygiene record. Kitchens, other food preparation areas, appliances, catering sinks, and all other equipment should be carefully maintained and cleaned. Suppliers such as https://www.247cateringsupplies.co.uk/commercial-kitchen-equipment/catering-fabrications/catering-sinks can help you find high-quality equipment.

Social media

Instagram and Pinterest in particular have had a huge impact on the catering industry. Both platforms predominantly deal in photographs, and imaginatively and attractively presented dishes can easily go viral. Failing to embrace social media is a huge mistake for a caterer as it offers a free advertising and marketing opportunity.

 

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