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The 4 elements of online communication

The 4 elements of online communication

Online communication is everything on the internet. Do you agree? The Internet provides users with several ways of communicating. Users can communicate with friends, colleagues, news reporters, editors and even with strangers. Nowadays, there are more ways to reach people who were traditionally difficult to contact. As technology advances, the forms of Internet communication become increasingly convenient and varied.

In this article we will discuss about the 4 elements of Internet-based communication and how it really works. Let’s check them out!

One of the main functions of every entrepreneur is to communicate, where communication through the Internet takes on special importance. In this environment it is essential to understand which the most important characteristics of the different online communication tools.

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The Hypertextual part:

It is everything that is on the web, a portal, a blog or a corporate website. This allows us to position ourselves in the search engines, Google, specifically, due to the monopoly that it has in terms of search engines in our language. When appearing in search engines we will get traffic and online repercussion.

The Audiovisual part:

Each time the audiovisual part will be the most important in my opinion, since it is very easy to create a video in an amateur way, it generates a direct communication and allows in a very short time to communicate a lot of information. Portals such as Vimeo or YouTube are platforms with huge number of users.

The real time part:

Twitter is the paradigm of immediacy; it is a very operative platform from the mobile and allows a direct dialogue with the client. A company like the English court with a customer service that deteriorates at times does not listen to their customers. So if you do not use twitter in your business do not worry, you’re not the only one. This tool is especially useful to solve problems at the moment or as a tool of political activism.

Social networks:

By their nature they are not as immediate as Twitter, but they allow sharing information more efficiently, they also have a branding function and a “short list” generation. When we think of social networks, we think of Facebook, although I think it’s a saturated channel. On the one hand I see the possibility of amending the error by Google + or Path, which is a social network that limits the number of friends to 50, so the risk of saturation is almost zero. On the other hand, the great opportunity I see in vertical social networks with a common denominator such as photography in the case of Instagram or in the sport as runkeeper.

Once we are clear about what the elements of online communication are and what their characteristics are, we can only combine them to make online feedback to each other generating visits and therefore greater impact on the four channels. If we have a blog, we can insert a video that we have uploaded to our YouTube channel and communicate it by uploading a link to Facebook and Twitter. This is the way to feed back communication and optimize communication. Our audience can be found on Facebook, on YouTube, on Twitter or on search engines like Google.

Members of social networking sites are able to send messages, comments, links, articles and images to other members of the site. Communication is not only between the sender and receiver; it is also available to other members who have access to view your site. These other members can also comment. This type of relationship is known as the Internet community.

By integrating communication into the four elements, we will obtain the greatest possible impact.

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