At a time when social media can make or break any business, you cannot afford to take any wrong step and spoil the brand image of your organization. You need to pay close attention to different social media campaigns and ensure that none of them bring results below your expectations. Here is how you can do it-
Start Tracking Conversions From Day One
The sole objective of any social media campaign is to convert users into paid customers. Nothing else matters apart from this one goal. So, run different experiments if you have to but don’t let go any conversion untracked. There are plenty of tools available that can help you do it; it’s up to you as which of them you opt for. One of the tools that many marketers use to track their conversions is custom URL shortener. This is one of the most effective and trusted ways to get desired results.
The primary objective of a URL shortener is to make sure that all of your naked post URLs look attractive on various social media sites. This will prompt users to click on these URLs and visit your website to see what else you have in store. In most of the cases, users end up buying the products if they find it useful. So, you can use a good link shortener and lure social media users to try your products or services.
Apart from making your links presentable, a link shortener also helps you analyze the engagement on your social media posts. From how many people liked your posts to how many of them shared it, commented on it and clicked on the link, you can know almost all the relevant data to take necessary actions. This was not possible in the past, but now you can get it done with just one click.
So, what are you waiting for? Stop using traditional methods and opt for a right link shortener tool as soon as possible to revamp your social media marketing strategy completely. Give it a try and witness a complete turnaround.