Looking to expand your business to target teens and Millennials? Want to be one of the strongest brands utilizing the most innovative and popular social media platform? Snapchat for your business is the answer.
1)Create a Customized Geofilter for Your Brand
Pop up ads always grab your consumer’s attention, however, they are annoying and give your brand an irritable association once they are exposed to them. Geofilters – on the other hand, are special overlays designed especially for Snaps that can be accessed solely in certain locations. You simply choose the geographic area you want your snapchat filter to be available in and upload an image asset specifically for a certain mile radius. Geofilters not only make advertising fun for the consumer, but also get the word spread fast as they often end up advertising for you by sending the picture to their friends and sharing on other platforms.
2)Highlight Special Events
If your company is hosting or taking part in an event, Snapchat is the perfect tool to promote it. Let it be purchasing a special-made GeoTag or custom filter, you can also highlight the special events by posting them onto your story. This tactic is used by most mogul brands from the NBA to W Magazine. By highlighting the best parts of your story and exposing different aspects of your brand, consumers will feel the need to attend the next event themselves or buy your product.
3)Take People Backstage
Similar to highlighting special events on your story, you can also take people behind the scenes to your company’s community, giving them a personal connection to what you are trying to sell. By taking your consumers backstage you are showing them that you are more than merely a product, but instead an industry leader. For instance, capturing a simple company birthday party will show your consumer that you care about more than just the money. Custom snapchat filters are a bonus. Giving them a personal insight into how the product is made will make them feel safe and confident when purchasing.